Online shoppers subscribing to beauty products in Europe 2023, by country

Published by
L. Yltävä,
Oct 7, 2024

In 2023, the European average for online beauty product subscriptions stood at nearly 40 percent. When comparing selected European countries, France had the highest share of beauty subscription shoppers at around 49 percent. The Netherlands followed, with 45 percent of online shoppers signing up for beauty products via digital channels.

Share of online shoppers having a subscription to beauty products in Europe in 2023, by country

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Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 shoppers

Method of interview

Online survey

Supplementary notes

The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria. 

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Statistics on " Beauty and personal care e-commerce in Europe "

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Market overview

7

Leading beauty retailers

7

Leading personal care retailers

6

Online traffic

6

Consumption

6

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Topics

Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
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